Why Mettle? Why Canned Cocktails?

A well-timed drink is more than just a beverage—it’s an experience. The right drink in the right moment connects you to the people around you, sharpens conversations, and enhances the memory of that time and place. Like a perfect song setting the mood or a breathtaking view stilling the mind, a great drink has the power to solidify a moment in your psyche.

There are endless drinks for endless occasions, but we set out to craft the perfect companion for a specific kind of moment.

For Those Who Dare to Be Out There

Society thrives on unwritten rules—assumed norms that often pressure us to conform. Yet, true creativity, the kind that makes the world richer and more interesting, requires the courage to break those rules. Putting yourself out there—whether through art, ideas, or self-expression—is never easy. The fear of rejection, embarrassment, or failure is real. But nothing memorable ever comes from playing it safe.

Douglas MacArthur once said, “You are remembered for the rules you break.” He couldn’t be more right.

It takes courage, resilience—mettle—to step outside the lines. And that’s something worth honoring, something worth toasting.

The Drink We Set Out to Create

Taking risks doesn’t always guarantee success. Sometimes your idea lands, sometimes it doesn’t. But the effort deserves acknowledgment. The moment deserves its drink.

So, we created one.

Rooted in tradition yet reimagined for this moment, Mettle is crafted to be savored—not just knocked back. It’s a drink that’s portable and convenient, yet elevated enough to complement great food, great company, and great experiences. It’s a balance—not too stiff, not too fleeting—just right.

Creating it wasn’t easy. It took time, intention, patience, and plenty of trial and error. But in the end, we made something we love. Something we’re proud to put into the world—even knowing it could be rejected, ignored, or misunderstood.

Because if we truly believe in our name and our ethos, we have to show the mettle to put ourselves out there.

So here’s our first shout, and it won’t be our last. We hope you love Mettle as much as we do. We hope you savor it in a moment of appreciation—for yourself, for your people, or for someone else’s bold offering to the world.

Because the world is better when we find the Mettle to Be Out There.

Cheers,

Nate Wannlund, Founder